appYplanet · Environmental impacts
appYplanet assesses 16 environmental impacts based on real usage of your site. Base your ecodesign decisions on the European PEF method and track the effects of your optimisations.
Activate it on its own or with appYuser and appYaccess.
What changes for you
Identify where to focus your improvements, observe their effects and share useful indicators with digital, technical and CSR teams.
Track impacts before and after your optimisations. Distinguish changes in impact per session from changes in total impact, which also depends on your traffic.
Indicators to establish a baseline, choose your priorities and document progress over time.
A lighter page can also become faster and more pleasant to use. Compare changes in environmental impacts with those in digital experience and conversions.
Digital, IT, CSR and management teams share indicators to prioritise actions and report results within a defined scope.
Interview · 2024
“The first advantage of appYplanet is its ability to scale up and industrialise the quantification of websites’ environmental impacts […]”
Founder of the Green IT collective and author on digital sobriety.
Read the full interview →Making a page lighter or simplifying navigation can reduce the resources used and make it easier to use. With appYplanet and appYuser, you track these effects together, through to the actions that matter to your organisation.
Your decisions are informed by RUM*: actual visits to your site, under your users’ conditions.
* RUM (Real User Monitoring): measurement of visitors’ actual experience on your site.
Explore digital experience →Changes in environmental impacts, in total and per session.
Changes in digital experience and the conversions tracked.
Compare results over consistent timeframes and in consistent contexts, taking traffic variations into account.
Climate, water, resources, human health: the European PEF (Product Environmental Footprint) method covers several environmental dimensions through life cycle assessment, or LCA.
This multicriteria view helps identify major contributors and potential shifts in impact between categories.
Read about the European Commission’s PEF method →Impacts are calculated from usage data and environmental factors. Their interpretation takes the model’s scope and assumptions into account.
Traffic, browsing duration and the devices used provide information on how the service is actually used.
The calculation takes into account the life cycle of the equipment involved: manufacturing, distribution, use and end of life, within the modelled scope.
The aggregate score helps track a trend. The breakdown by impact and life cycle stage helps identify where the key issues lie.
Simplified labels for the Environmental Footprint categories. Read the European Joint Research Centre factsheet (PDF, in English).
Case study · 2024
In its case study, TreCuori explains that it chose appYplanet for its LCA/PEF approach, detailed usage data and ease of installation. A basis for targeting reduction efforts and improving navigation.
Read the TreCuori case study →A lightweight set-up that feeds your website’s usage data into the assessment.
Collecting data without cookies lets you observe more than just visits that have accepted analytics cookies.
Installation takes a few minutes when you have access to the site or its tag manager. Measurement covers visits on which the tag can run.
Assess your site’s environmental impacts and track your progress.
Can be used on its own.Measure the effects of your optimisations on digital experience and conversions.
Explore digital experience →Complement your approach with RGAA checks and accessibility monitoring.
Explore RGAA checks →appYplanet observes usage through its tag, then calculates the associated impacts using an environmental model. You can track results over time, examine their breakdown and distinguish total impact from impact per session.
PEF categories cover climate, resources, ecosystems and human health. This view lets you examine several consequences of an ecodesign decision and see whether an improvement in one indicator comes with a deterioration in another.
Compare indicators before and after the change, using a consistent scope and method. Look at both impact per session and total impact. An increase in traffic can push up the total even when the impact of each session decreases.
By combining appYplanet with appYuser, you relate changes in impacts to changes in experience and the objectives you track. This helps you look for improvements that benefit both. Any increase in conversions depends on the context and must be checked after the changes.
The score provides an indicator to track progress within your approach. Design choices, the usefulness of features and your service requirements still need to be examined with your teams. Reporting on results includes the scope, period and method used.
Yes. appYplanet can be activated on its own. You can then add appYuser for digital experience and conversions, or appYaccess for RGAA checks.
Discover the indicators, observed usage and possible improvements to explore for your site.